Facebook Business Manager and Its Advantages

With the digitalization of life, one of the most preferred channels by advertisers is Facebook. So what kind of opportunities does Facebook offer to advertisers?

Facebook, which developed the Business Manager panel in order to provide a more professional environment for advertisers, provides all marketing opportunities through this panel. This panel, called Facebook Business Manager, allows all marketing activities to be developed both within the company and integrated with external partners.

When you join Business Manager, your colleagues cannot see your personal profiles unless you approve your friend requests. Your colleagues can only see the name you used when you first joined Business Manager, your work email address, the pages you have access to, and the lists of your ad accounts. Moreover, any company, small or large, can use the application easily.

What are the advantages of Business Manager?

First of all, it is possible to access all advertising statistics much faster and more detailed in Business Manager. Moreover, you can also manage employees for your advertising campaigns and give directives through the system. Being able to see all your pages instantly and review their analysis means a great time saving.

Being able to view data without any time limit also makes it easier to see past statistics and make comparisons. You can also easily review your Facebook ad accounts, payments, projects, products and target audiences through the system.

Moreover, it is possible to integrate advertising campaigns run through Instagram accounts into this panel and receive advertising services from the same area. With all this, you can start using Business Manager in your businesses as it will become much easier to grow your business and keep it safe.

Considering that Business Manager is integrated with Facebook, you can see one of the biggest advantages of using this panel; Since users use their real identities on Facebook, your business can reach customers securely using these demographic features. For example, a gaming company can reach customers who frequently make in-app purchases, or a cosmetics company can reach female users and connect with many more customers. In this way, you can reach the right people and avoid a situation where you use your ad revenues randomly.

How to Create a Business Manager Account?

An account is created in the Business Manager panel as follows:

• Step 1: Go to business.facebok.com.
• Step 2: Click on Create Account.

Step 3: After entering your business name, enter your name and business email address. At this point, it is important to note that you do not enter your personal email address to avoid confusion with your personal account.

Step 4: Enter your business details like Country, Street Address.

Step 5: Your Business Account Has Been Created.

After following the steps above, your Business Manager account will be activated. After this step, all you need to do is customize your account. You can add pages related to your business, ad accounts, and who you can give access to your Business Manager panel to your account.