Instagram, one of the most popular sharing sites, has implemented an innovation that has been in the works for a while. As part of this innovation, it has become possible to hide likes on Instagram.
Instagram's official Twitter account announced that the number of likes on posts in Australia, Brazil, Ireland, Italy, Japan, Canada and New Zealand has begun to be hidden, and that only account owners can view them, and that it aims to make users focus on the beauty of the moments they share rather than the number of likes. It is estimated that this is the first step towards hiding likes on a global scale in the future. So how will this affect users, content creators and brands?
Content is Gaining Importance
The content in the images you share, in other words, the harmony between visuals and text, will become more important. Over time, users will lose their reflexes towards posts they like because they are liked a lot, and they will turn to real quality.
The Status Between Brands is Breaking
The difference in status based on likes between global and local brands is disappearing. Thus, Instagram is becoming a content platform where everyone competes under equal conditions and with an equal appearance. It is also becoming easier for companies to deliver their products or investments to users.
More Likes to Come
As people's liking reflex towards majoritarian understanding is broken, the rate of clicking the like button towards brands or local values that are not global will increase in the long run.
Stage Media
01-01-1970 02:00:00